Common errors and general guidance for candidates
- Candidates are reminded that where they include images in their work, the aspect ratio should be preserved. This is not only demonstrates a command of the media but supports the design of the page. Candidates are required to demonstrate a connection between digital and design elements.
- Whilst researching and developing ideas, candidates should attribute their sources and clearly indicate which is their own work and which is the work of others. This will help candidates to demonstrate a critical reflection of their work, and the foundation of a focused investigation.
- Where candidates choose the concept of video, higher marks in AO2 and AO3 would be attracted by evidence of planning preparation, or production of a story board. Other techniques and processes associated with Moving Image are described in the syllabus. Candidates are encouraged to select the most appropriate skill or technique for their work.
- Where candidates took a food campaigning approach to the assignment, they should avoid placing more emphasis on the message of their campaign than the visual language used to communicate it.