Topic 4

The candidate has responded to the assignment, Food market, in developing the concept of an app for navigating the market. This demonstrates a confident focus on the brief. 

The work contains first hand research in the form of photography, and secondary research taken from the internet in the form of pictograms and other photographers' images. The work also contains text describing the candidate's ideas and some of their visual discoveries. 

From the outset, the candidate uses examples of apps to inform their ideas. Black and white, and colour photographs are used to explore the space, texture, atmosphere, and movement of the market. Some strong colour photography provides a convincing record of the colour and surfaces of some the produce. 

The work includes a short case study which is consistent with a confident observation of relevant insights. Following a clear indication of the candidate's intentions and the candidate's research, the work presents initial designs for the app including colour ways, icons, and screen layouts. The candidate's creative decisions are the result of an application of their critical understanding, as seen in the Web Site and Home Page slides. 

The candidate provides a display of each of the proposed screens for the app. 

This work demonstrates a confident realisation of intentions and a highly effective connection between design elements.

Total mark awarded = 76 out of 100