Topic outline

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    Digital Media and Design overview


    Component 2
    Assignment 3

  • 3   Tint, tone and shade

    Produce design material for a publication which celebrates the use of colour.

    Choose one of the following concepts to develop:

    • a game about colour theory
    • a photograph project based on colour in your local area
    • a film about colour and its message or meaning
    • a multimedia display about artists' expressive use of colour.

    Your work should demonstrate how your research has informed your ideas. The work should also show your understanding of the intended audience and the concept. You should present this work with the final outcome.

  • Final outcome

  • Supporting studies

  • Examiner comments

    The candidate has responded to the assignment Tint, Tone & Shade by developing the concept of 'a photography project based on colour in your local area'. 

    The candidate has celebrated the use of colour throughout the assignment. 

    The candidate has provided a written interpretation of the brief, has researched information and ideas from internet, and has combined photographic work with desktop publishing skills. 

    Throughout the assignment, the candidate adopts a reflective approach through which they carefully consider the constraint of the brief. This is expressed both through the text and through the selection of images. This is rewarded in AO3. 

    The candidate has referenced exemplar photographers. These selections are relevant and demonstrates a highly effective ability to gain insight and to refine ideas.

    In keeping with the concept, the candidate has used the physical environment to determine the shape, colour, and forms which feature in the final work. This is rewarded in AO2. 

    The candidate's research is not limited to visual resources. The script contains a reflection on song lyrics which demonstrates a confident skill in researching, and a confident analytical understanding. The responses to the work of the photographers studied, is both insightful and reflective, providing evidence of a sustained investigation.

    The final work is a visually literate and a personal response, demonstrating a highly effective combination of digital and design elements.

    Total mark awarded = 72 out of 100

  • Common errors and general guidance for candidates

    • Candidates are encouraged to engage in experimentation and exploration to inform and develop the progress of their work.
    • Candidate should consider the creative potential of the relationship between colour, shade and tone. Candidates are also encouraged to reflect on the aesthetics of the moving image, graphic design, photography, mobile and multimedia applications, and fine art.
    • Candidates are required to clearly select one of the concepts to develop. Otherwise, candidates can be seen to work within the broader scope of the question but fail to bring their initial work to a focused conclusion.