Overview
The purpose of an email is often to inform and persuade the reader.
Emails are a quicker way to communicate than sending a letter by post and so are often used for ongoing situations or discussions.
Emails can give the reader immediate feedback, opinions
or information about a certain topic.
Emails can also be used to persuade the reader that the writer’s view is correct and that some sort of action or decision is required.
However, emails can also provide a balanced argument which suggests possible
alternatives, but lets the reader make up their own mind about the topic.
The ways you use language and vocabulary when writing an email will depend on the audience and the purpose you are writing for.