Candidate B index page

Preliminary task  |  Research & Planning  |  Coursework development  |  Creative Critical Reflection


Some target audience research is desirable but should be done before the planning phase of production. The value, however, of this type of primary research is questionable. Many candidates spend too much time creating online questionnaires and surveys without really being able to show that the outcomes have influenced their choices during production. The limited variety in the sample here,  and the limited sample size, means that the results are less than useful in providing genuinely useful information for the candidate.


We sent out a questionnaire with several questions on the topics of film genre, film opening types and film preferences in general. Tea and I worked together on designing the questions. This was meant to help us understand and identify our target audience for the two-minute opening of "Demure". The questions had short written answers or multiple choice answers.

The questions are the following:

  • Gender 
  • Age
  • Country of origin
  • How often do you watch movies?
  • How do you usually watch movies?
  • What type of film opening do you enjoy?
  • What hybrid of horror do you like most?
  • Do you enjoy more enigmatic and mysterious films?
  • Do you like plot twists?
  • Do you like dream scenes in films?
  • Have you ever watched indie films?(independent production)
  • Do you like any of these movie directors?
  • Do you like symbolism in film?
  • Do you like surreal art?
  • Do you enjoy the atmosphere of black and white movies?
  • Do you appreciate the feelings given by horror soundtracks and settings?

Last modified: Monday, 24 March 2025, 11:07 AM