The candidate’s marks are at the top of level 5 for all three AOs, therefore we can say that the portfolio fulfills, and perhaps exceeds, the objectives for maximum marks at this level.
[AO2] The candidate’s application of knowledge and understanding to show how meanings are created in media products is apparent at an excellent level, as demonstrated in the blog, in the finished product and in the creative critical reflection;
[AO3] The ability to plan a media product is excellent, with detailed evidence visible within the film opening task. There is detailed evidence of decisions and revisions as part of the process, indicating a clear sense of the journey of the production. The finished product shows clear evidence of being the outcome of this process and is clearly readable as a film opening. Its meaning is clear to the viewer. The appropriate use of elements relating to film production is excellent. Digital creative tools are used to excellent effect in the creative critical reflection;
[AO4] The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree. (9607 2015 syllabus pp 24-26)
Overall the portfolio presented in the blog below is an excellent example of what is expected at this level. There are a significant number of blog posts which are, on the whole, relevant to the brief. However, some of the “preliminary” materials are not directly relevant to the final outcome (see notes) and could be omitted from the blog without affecting the marks. Posts are clearly labelled and dated and follow a clear path from the start of the project to the final product and evaluation.
Research has been completed to an excellent standard across a range of tasks that are relevant to the final product. The Preliminary task, where appropriate, has also been taken into consideration when assessing AO4. Planning is excellent, including a wide range of tasks that are clearly seen as contributing to the final production. This is an excellent portfolio demonstrating a range of thoughtful, detailed, and relevant planning activities e.g. recce reports, casting information, scripting and storyboarding. There is however still room for improvement with the inclusion of a screenplay and risk assessments. The production is excellent and is clearly readable as a film within its genre. The creative critical evaluation is excellent but could be improved by a greater creative use of a range of digital applications to better demonstrate the candidate’s knowledge and understanding.
[AO3] The ability to plan a media product is excellent, with detailed evidence visible within the film opening task. There is detailed evidence of decisions and revisions as part of the process, indicating a clear sense of the journey of the production. The finished product shows clear evidence of being the outcome of this process and is clearly readable as a film opening. Its meaning is clear to the viewer. The appropriate use of elements relating to film production is excellent. Digital creative tools are used to excellent effect in the creative critical reflection;
[AO4] The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree. (9607 2015 syllabus pp 24-26)
Overall the portfolio presented in the blog below is an excellent example of what is expected at this level. There are a significant number of blog posts which are, on the whole, relevant to the brief. However, some of the “preliminary” materials are not directly relevant to the final outcome (see notes) and could be omitted from the blog without affecting the marks. Posts are clearly labelled and dated and follow a clear path from the start of the project to the final product and evaluation.
Research has been completed to an excellent standard across a range of tasks that are relevant to the final product. The Preliminary task, where appropriate, has also been taken into consideration when assessing AO4. Planning is excellent, including a wide range of tasks that are clearly seen as contributing to the final production. This is an excellent portfolio demonstrating a range of thoughtful, detailed, and relevant planning activities e.g. recce reports, casting information, scripting and storyboarding. There is however still room for improvement with the inclusion of a screenplay and risk assessments. The production is excellent and is clearly readable as a film within its genre. The creative critical evaluation is excellent but could be improved by a greater creative use of a range of digital applications to better demonstrate the candidate’s knowledge and understanding.